CaseStudy
KENT 3D Display
Objectives:
Presentation of a new package for the Kent brand by a promotion in Horeca channels.
Methodology:
Unusual 3D display, that with its design communicates with the premium segment, thus emphasising the luxurious character of the product, created with the goal to rebrand Kent. Having in mind the very restrictive law regarding smoking in Serbia, a display was developed that communicates with consumers at the point of sale and reminds them of the possibility to purchase the product on site.
In line with the visual identity of Kent and the basic corporate colour- light blue, this 3D display was designed. A straight and ellipse surface follow each other and with the help of various visuals and light effects that come from LED lighting, an impression is crested the name of the brand is levitating.
Client:
Kent / BAT
