CaseStudy
Lucky Strike Promo Tray
Objectives:
The launch of a new product of the Lucky Strike brand
Methodology:
New product, blue packaging of Lucky Strike, presented via the Horeca channels of communication through a series of promotions under the slogan Boja dobrog ukusa (The colour of good taste). The Balplast Company has developed a revolutionary presenter in the shape of a ball that is powered by a battery and with its appearance clearly associates to the most recognisable element of the Lucky Strike logo- the bull’s eye.
The ball, which contains a cigarette pack and lighter, was carried by promo teams to draw attention to this new, blue package of Lucky Strike.
Client:
Lucky Strike / BAT
