CaseStudy
Sobranie Dispenser
Objectives:
Regional launch of three new products from the Sobranie brand.
Methodology:
Through retail and Horeca channels, via specially developed dispensers, three new flavours in a new format were presented form one of the most luxurious cigarette brands in the world- Sobranie. The basic goal was when designing the dispensers were to make a product that emphasise the new format of these premium cigarettes. This was accomplished by a specially developed separate lighting that accents the logo and visual identity that is comprised of elegant lines in various colours created for the launch campaign of Blue, Black and Gold Sobranie.
Client:
Sobranie / JTI
